This is a recent article from Kate Smith, Sensational Color What do you think of the Color of the Year for 2019? The answer depends on which color you consider the Color of the Year. A decade ago, the color Pantone put forth was the one that most people thought of when they heard “Color…
Read MoreHere are five suggestions on how visual artists can avoid creating work that has legal problems. Be Aware of the Most Significant Art-Related Laws You need not become a legal scholar. However, a general acquaintance with the substantive laws most relevant to your work is helpful. While copyright law is often the area of law…
Read Moreby Barney Davey How to Make a Successful Art Business Ask 12 people what artists need to create a sustainable business model based on selling their art, you will get a dozen different answers. Here’s what I have learned in 30 years of helping artists find the most efficient ways to get their work to…
Read MoreReprinted with permission from our colleague and friend- Barney Davey. Learn more at: http://artmarketingnews.com/ Here are some useful suggestions for you to promote your art career. You will find links to other Art Print Issues posts in the list. I mention this to emphasize the amount of free art marketing and art business information and ideas…
Read MoreHang your pictures like a professional! Once you have your artwork professionally framed, the next step is to hang it properly. Even the most beautifully framed artwork can be a distraction if it is hung too high, too low or next to the wrong size picture. A single picture or group of pictures should hang…
Read MoreFrom our friend and colleague, Barney Davey Who Doesn’t Want Straight Advice? We are long past the point where any artist or nearly any small business that needs to find new customers can avoid marketing online. It’s a way of life. Smartphones have made many physical retail locations live demonstration spots rather than sales spots.…
Read MoreAssumptions about selling art on Facebook, why they are wrong, and how to get started with a Facebook Strategy. If you are selling art online you are going to need traffic to your website. As you look at ways to generate that traffic a great place to start is Facebook. You need to be on Facebook and you…
Read MoreWe all want to display our work to best advantage. Though we’d like to have an unlimited budget for custom framing, most of us have to be more creative (and prudent) about our framing and displaying investment. The first decision concerns archival vs. non-archival framing materials. Why is this important? Non-archival materials contain acid…
Read MoreBy BARNEY DAVEY Our thanks to Barney allowing us to repost his valuable advice! Barney is an art marketing consulting and has written multiple best selling art marketing books. For more information on Barney, check out ArtMarketingNews.com
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